Screen to street

From Sridevi’s blue chiffon number in Mr India and Madhuri Dixit’s Manish Malhotra bare-back purple choli in Hum Aapke Hain Koun! to Kajol’s dungarees from Kuch Kuch Hota Hai — filmi fashion at its best has travelled from the reel world to real life ever so often. t2 checks out some of the recent trends sparked by Bolly biggies this season.

Trendy tees

The T-shirt is back with a bang, thanks to two recent Bollywood releases — New York and Love Aaj Kal. From college kids to the stars (actresses like Lara Dutta and Kareena Kapoor are making public appearances in tees), everyone’s flaunting this most comfy of garments in a variety of avatars. Cartoons, graphics, slogans… the tee is also sporting all sorts of statements.

Tees with cartoon prints are big, a spin-off of pieces flaunted by Deepika Padukone in Love Aaj Kal. Rip-offs of her Mickey Mouse Club tee seen in promos of the film are flooding the malls. At Metro Plaza, there are Mickey tees in purples and greens. The other popular cartoon motif is the Vodafone ZooZoo, with the white figures splashed on pink, blue and red backgrounds.

Young boys have lapped up Saif Ali Khan’s graphic tees from Love Aaj Kal and you can check out the range on the Shoppers Stop racks, priced from Rs 699. T-shirts in black, blue, as well as those with Florida printed on them, can be spotted here. At the South City store, about 20-25 pieces had come in right after the movie released and sold out instantly.

Layering two-three tees of various lengths together is a style that has caught on from Katrina Kaif’s look in New York. In the Kabir Khan film, Maya (Katrina) is seen in T-shirts clubbed together — white teamed with peach, yellow paired with brown, a long white T-shirt with a big graphic in black teamed with a tartan jacket. “The sporty-meets-boho chic look has become very popular, inspired by Katrina’s look in New York. Casual, sporty and comfortable, it has mass appeal and high wearability,” says designer Rocky S, who styled the stars in the film.

Checked knee-length capris

Another item from Katrina’s New York wardrobe is a rage on the racks: the knee-length capris in black and white checks, similar to clam-diggers in length. At Metro Plaza, you can see various versions of this, priced from Rs 500. Besides the black-and-white, you can spot them in baby pink, denim and grey-and-white combos. Cowl pockets, buttons and silver detailing are some add-ons. Smiles Shahbaz from the store Weaves, “These capris came in soon after the film was released and sold very well.”

Meera’s kurtas

Meera (Deepika) is seen dancing to the lilting Chor bazaari in Imtiaz Ali’s Love Aaj Kal in a tie-and-dye Anarkali kurta with Gujarati work on the neckline, paired with red leggings. The look has become a rage with both college-goers and middle-aged women, who are walking in to Shoppers Stop asking for the “Chor bazaari kurta”. At the South City store, about 13 pieces sold out in four days flat. The kurta is priced at Rs 1,499 and the red leggings come for Rs 399. Also popular is the green kurta worn with a bright pink spaghetti, a part of Deepika’s wardrobe for the song.

Stylist for the film Anaita Shroff Adajania says that the idea was to put forward “flexible glamour” that is “relevant and believable”. “We did not try too hard to push a trend. There is a certain Indianness and it can be worn by women of all shapes and sizes,” she says. It is the large size that sold most at Shoppers Stop, which has exclusive rights for the film’s merchandise.

“The Love Aaj Kal collection has done much better than our expectations. We already have five repeat orders. The blue Anarkali kurta has done particularly well. Also Saif Ali Khan’s T-shirts,” says Vinay Bhatia, customer care associate and head, marketing and loyalty, Shoppers Stop. Also a part of the range are tops in white, pink and stripes and slim-fit low-rise denims for girls.

Colour blocking

In one of the scenes from Kambakkht Ishq, Kareena’s Simrita sizzles in a pair of teeny-weeny white ruched shorts with a plastic pink corset, a red cuff, an oversized purple bag and parrot green stilettos. In another, she sports a canary sundress, cobalt clutch and red shoes. “I think colour blocking will really catch on,” stylist for the film Aki Narula had predicted. Bang on! It has indeed caught on, with teenagers and college-goers using the technique quite successfully.

Bangles

Bangles are back with a bang and the credit goes to Kambakkht Ishq primarily, though this popular accessory has been flaunted by Deepika (in Love Aaj Kal) and Katrina (in New York) too. Chunky and mismatched, they are being worn mostly on one wrist.

The chunky ones can be picked up from the pavements of New Market and Gariahat. For more classy stuff, check out the stalls at South City Mall and Mani Square. At a bangle stall in the Mani Square basement, you can get bold wooden bangles in a variety of colours, shapes and thickness, with prices ranging from Rs 30 to Rs 100.

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3 Responses to “Screen to street”

  1. Shoppers Stop Zoozoo Rockstar T-Shirt I love this T-Shirt, hoping to go and buy it!!

  2. Priyanka Says:

    where can i buy this tshirt?

  3. sagarbsk5 Says:

    where can i buy this Tee shirt?

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