B4U associates with T-series and Abundantia for Saif Ali Khan’s CHEF

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Post the success of AIRLIFT starring Akshay Kumar and Nimrat Kaur, B4U has joined hands with T-series and Abundantia for the overseas distribution of Sonakshi Sinha starrer NOOR and CHEF starring Saif Ali Khan.

Extremely excited about the collaboration Ishan Saksena, CEO B4U shared, “ We are delighted to be partnering with T – Series and Abundantia again as they have a history of putting out great content. With cutting edge films like NOOR and CHEF, we are yet again looking to enthrall the audience with new age Cinema”.

Sunil Shah, Head of Film Division – B4U Motion Pictures added, “It was gratifying to exhibit our marketing and distribution expertise with AIRLIFT internationally. Post the success of AIRLIFT, NOOR and CHEF offer us a chance to go certain notches up and delivering films that are hits globally”.

Speaking on taking the partnership with B4U forward, Vikram Malhotra, Founder & CEO of Abundantia Entertainment, said ‘Abundantia prides itself on producing and supporting content that has resonated with millions of viewers across the world. In a very short span of time, our films like BABY and AIRLIFT have not only won hearts but also delivered strong at the box office. High quality content needs high quality support in distribution and we are delighted that along with our partners at T-series, the winning combination of T-series-Abundantia-B4U is now back together for NOOR and CHEF ‘

Bhushan Kumar Chief Managing Director of T Series stated “We had a great working relationship between T-Series, Abundantia and B4U during AIRLIFT and we were looking at an opportunity to repeat this combination in our future projects. With NOOR and CHEF we have been able to get this combination back and we are sure that together we would be able to create the same magic in international market.


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