Photo of Saif Ali Khan for Behrouz Biryani

New promotional photos of Saif Ali Khan for Behrouz Biryani

Video: Meet the Nawab | Behrouz Biryani | Nawabi Handi | Saif Ali Khan

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

Did you know Rebel Foods, dished out over 10,000 tonnes of rice in 2023 which equals 27 tonnes daily and 1 tonne per hour? Such is the magic of a good plate of Biryani and Behrouz is all set to go bigger with it.

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a ‘Feast Like Royalty’ campaign.

Nishant Kedia, CMO and Business Head at Rebel Foods talks about getting Saif on board, strengthening their digital presence with a focus on enhancing the user experience, leveraging data analytics to drive personalised marketing strategies and of course Biryani.

Edited excerpts

New TVC of Saif Ali Khan – Behrouz Biryani

Photo of Saif Ali Khan for Behrouz Biryani

Video: Saif Ali Khan for Behrouz Biryani

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