Latest promotional photos of Saif Ali Khan for House of Pataudi

Video: Introducing Saif Ali Khan as new Ambassador

Saif Ali Khan, Kareena Kapoor Khan are brand ambassadors of TREVOC Group

Gurgaon’s luxury real estate company TREVOC has announced Bollywood power couple Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.

By roping in Saif Ali Khan and Kareena Kapoor Khan, recognised as epitomes of legacy and luxury in the Indian film industry, TREVOC aims to strengthen its position as the go-to choice for those seeking unparalleled sophistication and comfort in their homes.

Talking about the collaboration, Gurpal Singh Chawla, managing director, TREVOC, said, “We are thrilled to welcome Saif Ali Khan and Kareena Kapoor Khan to the TREVOC family. Their iconic status and shared values resonate deeply with our brand ethos of blending legacy with luxury. With their association, we aim to elevate the living experience and continue our legacy of excellence in the real estate domain.”

Sehaj Chawla, managing director, TREVOC, said, “Collaborating with celebrities has not only stamped our vision towards luxury and legacy but has also helped us reach a broader section of society looking for luxury developments. Both the brand ambassadors are perfect examples of luxury and resonate with our Group’s vision.”

The company’s focus is on key locations, including Golf Course Road, Southern Peripheral Road and Dwarka Expressway. With a legacy spanning over 75 years, TREVOC is committed to incorporating high-end amenities in its luxury projects to elevate the residents’ lifestyle.

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

Did you know Rebel Foods, dished out over 10,000 tonnes of rice in 2023 which equals 27 tonnes daily and 1 tonne per hour? Such is the magic of a good plate of Biryani and Behrouz is all set to go bigger with it.

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a ‘Feast Like Royalty’ campaign.

Nishant Kedia, CMO and Business Head at Rebel Foods talks about getting Saif on board, strengthening their digital presence with a focus on enhancing the user experience, leveraging data analytics to drive personalised marketing strategies and of course Biryani.

Edited excerpts

New TVC of Saif Ali Khan – Behrouz Biryani

A new photo of Saif Ali Khan as new brand ambassador for E3 Group

Saif Ali Khan talking about being a foodie

Saif Ali Khan has been roped in as the brand ambassador for Lay’s Gourmet, the range of slow-cooked kettle chips from Lay’s. t2 recently caught up with the Sacred Games actor to chat about his association with Lay’s, the foodies he knows and what a dinner hosted by him will look like!

How excited are you about your association with Lay’s Gourmet?

My previous association with Lay’s was for many years and is very memorable to me. I am equally thrilled to rejoin the family as the first-ever brand ambassador for Lay’s Gourmet. These aren’t just chips, they’re the perfect accompaniment for moments of finesse. I am sure that the audience will appreciate the exceptional taste and quality of Lay’s Gourmet chips, just as much as I do.

Are chips your snack-time indulgence?

When it comes to indulgence, I definitely prefer chips. They are my ultimate go-to snack. And there’s nothing better than Lay’s Gourmet, which is crafted for those moments of indulgence.

My previous association with Lay’s was for many years and is very memorable to me. I am equally thrilled to rejoin the family as the first-ever brand ambassador for Lay’s Gourmet. These aren’t just chips, they’re the perfect accompaniment for moments of finesse. I am sure that the audience will appreciate the exceptional taste and quality of Lay’s Gourmet chips, just as much as I do.